FIRST Tech Challenge is more than a Robot competition; in addition to Robot matches, Teams are also eligible to win Judged Awards. Choosing Award winners is a difficult task and Judges take the responsibility very seriously.  The FTC Mentor's guide has this to say about the awards:

"Choosing the Award winners is, by far, the most difficult job of the day, and Judges take it very seriously. Every Team is a winner, and yet the Judges have to select one to receive special recognition. It can take some time for the Judges to deliberate, and they try to be as fair as possible. Not every Team can win an Award. FTC is about an entire season, not just one day. Showing support for other Teams is an important part of Gracious Professionalism and Teamwork.

Another Team's Award takes nothing away from the Team's achievements and those accomplishments should be everyone’s focus. As a Mentor, set the tone for the whole Team. Remind students of all their success and achievements throughout the season."

Additional information on the Awards for FTC can be found at the FIRST website.